About Me

I am an entrepreneur and marketing leader with a passion for authentic brand building. I founded Saita Consulting because I believe in the power of marketing and love collaborating with other entrepreneurs and executives to achieve their goals. Through my unique career lens, I have developed an approach to marketing and advertising that is equal parts science and art, marrying qualitative and quantitative philosophies that come through in every facet of what I develop. 

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When I started my career as a Summer Intern at GSI Commerce in 2012, I had no idea that it would be the beginning of an adventurous and exploratory journey through the world of marketing that I am still on today. I've held marketing roles at agencies and brands that exposed me to a wide variety of industries including fashion, food & beverage, finance, banking, pet, travel, tourism, consumer packaged goods, healthcare, cannabis, and agriculture. I've developed and executed marketing strategies including D2C lead generation, B2B lead generation, brand awareness, product marketing, customer retention, loyalty programs, channel partnerships, co-branding, influencer, guerilla, and content marketing. The mediums in which I've strategized, created, and operated include display ads, affiliate, social media, organic search, paid search, web, mobile web, email, blog, events, augmented reality, virtual reality, events, and experiential. 

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Prior to my marketing adventure, I received my BA in Studio Art and a minor in Creative Writing from Colgate University. I played football there through my sophomore year when two back-to-back injuries ended my athletic career early. My senior art project was called Escapades, and it was a reflection of the curious nature I developed when I was younger growing up in the Pocono Mountains roaming through the woods. The forms I created evoked the viewer's desire to explore and were meant to serve as metaphors for emptiness, discontent, desire, and need. The process of destruction, manipulation, and reassembly was analogous to different layers of interactions with each other and the world around us. Why did I just reiterate my artist statement? Because I carry this sense of exploration and creativity with me everywhere I go, especially when it comes to my career and connecting with others.